beauty addict

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Behind the scenes at your favorite companies.

Cargo Cosmetics: Beauty Without Borders
For more than a decade, Cargo has been whipping up ingenious makeup—and pushing industry boundaries.
By Erin Roop

DuWop Cosmetics: Out of the Box
The secret to DuWop’s success? Ingenuity, creative flair, and a passion for beauty innovation.
By Erin Roop

Urban Decay: Shock Treatment
While most of the industry was stuck in a beauty rut, Urban Decay dared to be different.
By Kai Alexis Smith

Too Faced Cosmetics: From Bland to Blandino
Too Faced follows a glamorous guiding principle: “Why be pretty when you can be gorgeous?”
By Erin Roop

Benefit Cosmetics: Making Beauty Fun
What’s not to love about a company whose motto is “Laughter is the best cosmetic…so grin and wear it”?
By Genn McMenemy

M.A.C. Cosmetics: Beauty for All
Industry wild child M.A.C. is the brand of choice for makeup artists, models, and glam girls.
By Nicole Iny

L’Occitane: All the Senses of Provence
A passion for authenticity has kept L’Occitane on the beauty forefront for three decades.
By Regine Zamor

Tarte: Where Consumers Come First
In just five short years, Tarte has become a favorite of beauty enthusiasts everywhere.
By Dina Fierro

Origins: Beauty From the Beginning
In August 1990, there was a silent but glorious revolution in the world of beauty.
By Nicole Iny

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